As the Page Program’s Social Media Branding Co-Manager from August to December 2016, I worked on a team of four to plan, design and implement social media strategies. In particular, I focused on recruitment tactics to strengthen relationships with colleges and universities. I compiled the Program’s list of career center contacts and implemented the first-ever live Twitter Q&A using forums like TweetChat to moderate and engage the conversation. As a team, we collaborated with the West Coast Page Program to answer about a question a minute for an hour.
We also introduced a day-in-the-life event to showcase the daily responsibilities of an Ambassador page, including giving tours and facilitating audience load-in for The Tonight Show Starring Jimmy Fallon and Late Night with Seth Meyers. I appear in a few of the featured images! Overall, we boosted interaction with our content by 200%.
As part of our full-press recruiting effort for the February 2017 application season, I designed several images advertising the availability and deadlines of the application.
I also redesigned our “Turning the Page” feature template and conducted several interviews to prepare posts for use on Twitter and Instagram.
Finally, I maintained connections with my own Career Center at Notre Dame and encouraged features on my cohort through Twitter posts and personal photographs.
Lesley Stevenson 
You must be logged in to post a comment.