Legally Blonde: The Musical (Oct. 2013 – Feb. 2014)
Poster Campaign
A series of character-driven posters hung across campus. Ensemble cast and crew members changed their profile and cover photos to these posters.
Character Photography
Timed to coincide with the release of the posters, principal characters made these photos their profile pictures.
Rehearsal Photos
Posted weekly, updates from rehearsal reached a large Facebook audience and spurred interaction and interest among Notre Dame students and their families.
Production Stills
Production stills for promotional use on Facebook. Photography by Lesley Stevenson, Annette Sayre and Caroline Genco.
Social Media Interaction
I managed the PEMCo presence on Facebook, Instagram and Twitter. The Facebook page doubled in fans from 213 in late October 2013 to 430 by the time of the show in late February 2014. For the first time in PEMCo history, we sold out two of three performances (550-person venue), one of which sold out before opening night.
Lesley Stevenson 
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