The Shirt Project (Oct. 2013 – Sept. 2014)
I served as a public relations and social media specialist on the ten-member executive committee of The Shirt Project, which every year designs and markets the No. 1-selling item of collegiate apparel in the nation. In 25 years, The Project has raised more than $2 million that, among other purposes, subsidizes the Notre Dame student activity fee and helps cover the expenses of students suffering from extraordinary medical conditions. Although the numbers are not yet final, projections indicate The Shirt 2014 sold more than 150,000 units and raised more than $750,000.
Blog Posts
Special features on Friday highlighted exclusive stories I uncovered and researched from The Shirt’s past and previous Shirt Project members. I frequently interviewed former presidents of The Shirt Project and former Notre Dame students.
Instagram and Facebook
Throwback Thursday features on Instagram often correlated with my blog posts on Friday. I helped boost likes on Facebook page from 1,174 in December 2013 to 1,693 in September 2014.
Lesley Stevenson 